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Rolex Datejust 41 126300 Unworn Steel 41mm Automatic United States of America, New York, New York
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Rolex Datejust 41mm Smooth White Roman Dial Oyster 126300...
$11,245
+ $500 for shipping
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4.98 (671)
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Patek Philippe Aquanaut 5968G-010 New White gold 42.2mm Automatic United States of America, New York, New York
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Patek Philippe Aquanaut Chronograph NEW 42mm White Gold Green...
$238,845
Free shipping
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4.79 (370)
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Rolex Yacht-Master II 116680 New Steel 44mm Automatic United States of America, Florida, Boca Raton
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Rolex Yacht-Master II 116680 Latest Dial "Mercedes Hands" 2021...
$22,875
+ $135 for shipping
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4.90 (155)
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Patek Philippe Nautilus 5980/1AR-001 Unworn Gold/Steel 40.5mm Automatic United States of America, New York, New York
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Patek Philippe Nautilus 5980/1AR Unworn
$174,995
+ $500 for shipping
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4.98 (671)
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Franck Muller Vanguard V45 YT SC DT AC BL New Steel 44mm Automatic United States of America, Florida, Miami
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Franck Muller Vanguard KOI
$7,900
+ $100 for shipping
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4.94 (200)
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Rolex Datejust 41 126331 Unworn Gold/Steel 41mm Automatic United States of America, Florida, Pembroke pines
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Rolex Datejust 41mm wimbeldon jubliee
$16,250
+ $99 for shipping
Professional dealer
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Breguet Marine 5837BR/92/5ZU Unworn Rose gold 42mm Manual winding United States of America, Florida, Tavernier
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Breguet Marine Tourbillon
$69,990
+ $150 for shipping
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4.87 (22)
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Breitling Avenger A17318101B1A1 New Steel 43mm Automatic United States of America, Florida, Boca Raton
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Breitling Avenger Automatic 43mm Black Dial Stainless Steel...
$2,775
+ $199 for shipping
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4.89 (99)
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Rolex Datejust 36 126234 New Steel 36mm Automatic United States of America, Florida, Orlando
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Rolex 2021 Datejust 36 White Roman Dial Oyster NEW 126234...
$10,975
+ $129 for shipping
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4.99 (543)
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Rolex Sky-Dweller 326238-0009 New Yellow gold 42mm Automatic United States of America, Florida, Hollywood
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Rolex Sky-Dweller Yellow Gold 42mm Black Dial Oysterflex Ref...
$45,995
+ $99 for shipping
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4.97 (42)
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Audemars Piguet Royal Oak Selfwinding 15450ST.OO.1256ST.01 New Steel 37mm Automatic United States of America, California, Los Angeles
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Audemars Piguet 2021 Royal Oak 37mm White/Silver Dial Box/Pape...
$39,999
+ $200 for shipping
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4.97 (199)
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Rolex Sky-Dweller 326934 Unworn Steel 42mm Automatic United States of America, Texas, Austin
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Rolex : Sky-Dweller : 326934 : Stainless Steel : blue dial
$31,150
+ $150 for shipping
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4.92 (543)
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Rolex Submariner Date 126610lv New Steel 41mm Automatic United States of America, Florida, Miami
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Rolex Submariner Date /Kermint/NEW 2021 / 126610lv
$20,480
+ $99 for shipping
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4.97 (142)
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Bell & Ross BR V2 BRV294-BLU-BR/SCA New Bronze 41mm Automatic United States of America, Florida, Miami
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Bell & Ross Br V2-94 Aeronavale
$4,700
+ $100 for shipping
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4.94 (200)
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Rolex Day-Date 40 228235 New Rose gold 40mm Automatic United States of America, California, Los Angeles
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Rolex 228235 Rose Gold Day-Date Olive Green Roman Dial 40MM
$79,888
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4.84 (106)
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Audemars Piguet Royal Oak Chronograph 26331ST.OO.1220ST.02 New Steel 41mm Automatic United States of America, Illinois, Springfield
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Audemars Piguet Royal Oak Chronograph NEW 2021 STICKERS
$60,000
+ $500 for shipping
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4.80 (139)
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Rolex Datejust 41 126300 New Steel 41mm Automatic United States of America, New York, West Hempstead
Rolex Datejust 41 126300 Blue Index Jubilee Smooth Bezel 2021
$11,799
+ $99 for shipping
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Rolex Datejust 41 126334 New Steel 41mm Automatic United States of America, Florida, Orlando
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Rolex 2021 Datejust 41 White Roman Dial Oyster NEW 126334...
$12,745
+ $129 for shipping
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4.99 (543)
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Rolex GMT-Master II 126710BLRO New Steel 40mm Automatic United States of America, Florida, Hollywood
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Rolex GMT-Master II Pepsi 40mm Stainless Steel Jubilee...
$26,000
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4.97 (42)
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Vacheron Constantin Fiftysix 4000E/000A-B548 New Steel 40mm Automatic United States of America, California, Los Angeles
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Vacheron Constantin 2021 Fiftysix Complete Calendar Blue Dial...
$23,999
+ $200 for shipping
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4.97 (199)
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Rolex Daytona 116518 Unworn Yellow gold 40mm Automatic United States of America, California, Pasadena
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Rolex UNWORN Daytona — Tahitian Pearl Dial — Box and Papers —...
$46,000
+ $150 for shipping
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4.95 (81)
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Rolex Day-Date 36 128235 New Rose gold 36mm Automatic United States of America, Florida, Miami
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Rolex Day-Date 36mm / NEW 2021 /Eisenkiesel/ Rose GOLD/128235
$55,000
+ $99 for shipping
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4.97 (142)
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Glashütte Original Senator Excellence 1-36-01-02-05-50 or 136-01-02-05-50 New Rose gold 40mm Automatic United States of America, Florida, Miami
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Glashütte Original Senator Excellence
$14,800
+ $100 for shipping
Professional dealer
4.94 (200)
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Rolex Day-Date 40 228238 Unworn Yellow gold 40mm Automatic United States of America, California, Los Angeles
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Rolex 228238 Day-Date 40 Yellow Gold President Champagne Roman...
$48,300
+ $200 for shipping
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4.84 (106)
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Rolex Submariner Date 126610LN New Steel 41mm Automatic United States of America, Illinois, Springfield
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Rolex Submariner Date 41mm
$16,199
+ $500 for shipping
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4.80 (139)
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Rolex Datejust 41 126334 New White gold 41mm Automatic United States of America, New York, West Hempstead
Rolex Datejust 41 126334 Rhodium Index Jubilee Fluted Bezel -...
$13,649
+ $99 for shipping
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Zenith Defy Unworn Titanium 41mm Automatic United States of America, New York, NYC
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Zenith Defy Titanium Skeletal Dial Automatic Mens Watch...
$5,999
+ $99 for shipping
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4.84 (184)
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Patek Philippe Calatrava 5123R-001 New Rose gold 38mm Manual winding United States of America, Florida, Hollywood
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Patek Philippe Calatrava 38mm 18K Rose Gold 5123R
$19,950
+ $99 for shipping
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4.97 (42)
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Rolex Datejust 41 126334 New Steel 41mm Automatic United States of America, California, Los Angeles
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Rolex 2021 Datejust 41 White Index Fluted Jubilee New Card/Box...
$13,199
+ $200 for shipping
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Jacob & Co. EX100.20.WR.WB.A New Titanium 44mm Manual winding United States of America, Florida, Aventura
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Jacob & Co. Epic X Racing
$16,500
+ $99 for shipping
Professional dealer
4.90 (500)
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The Secure Path to Your Dream Watch

Chrono24 Buyer Protection Has Your Back

More information

Ball Fireman NM1092C-L3J-SLBE Unworn Steel Automatic
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Ball NOS 43mm Fireman Santa Fe Special LE#80
$1,034
+ $111 for shipping
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4.97 (11)
CA
Glashütte Original Senator Excellence 1-36-04-02-05-50 New Rose gold 40mm Automatic United States of America, Florida, Miami
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Glashütte Original Senator Excellence Panorama Date Moon Phase
$18,500
+ $100 for shipping
Professional dealer
4.94 (200)
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Rolex Sky-Dweller Rolex 326934  Sky-Dweller Stainless Steel Blue Dial Unworn Steel 42mm Automatic United States of America, California, Los Angeles
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Rolex 326934 Sky-Dweller Stainless Steel Blue Dial
$31,500
+ $200 for shipping
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4.84 (106)
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Rolex Submariner (No Date) 124060-0001 New Steel 41mm Automatic United States of America, Illinois, Springfield
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Rolex Submariner No Date 41mm 2021
$14,199
+ $500 for shipping
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4.80 (139)
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Rolex Sky-Dweller 326934 Unworn Steel 42mm Automatic United States of America, New York, West Hempstead
Rolex Sky-Dweller 326934 Blue Oyster Fluted Bezel 2019 Unworn
$30,299
+ $99 for shipping
Professional dealer
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Jacob & Co. Unworn Titanium 44mm Manual winding United States of America, New York, NYC
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Jacob & Co. Epic X Titanium Skeleton Dial Hand-Wind Watch...
$16,499
+ $99 for shipping
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4.84 (184)
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Omega Seamaster Diver 300 M 210.22.42.20.01.002 New Gold/Steel 42mm Automatic United States of America, Florida, Hollywood
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Omega Seamaster Diver 300M 42mm Steel Rose Gold 210.22.42.20.0...
$6,250
+ $99 for shipping
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4.97 (42)
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Rolex Oyster Perpetual Date 115234-0002 New Steel 34mm Automatic United States of America, California, Los Angeles
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Rolex Date 34 Black Index Fluted Oyster Box/Papers/Card 115234
$9,499
+ $200 for shipping
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4.97 (199)
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Jaeger-LeCoultre Grande Reverso Ultra Thin Q278852J New Steel 27.4mm Manual winding United States of America, Florida, Aventura
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Jaeger-LeCoultre Grande Reverso Ultra Thin 1948
$15,000
+ $99 for shipping
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4.90 (500)
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Rolex Datejust 41 126331 New Steel 41mm Automatic United States of America, New York, New York
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Rolex Datejust 126331 Stainless Steel & 18K Rose Gold Men's...
$18,999
+ $100 for shipping
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4.78 (335)
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Breitling Endurance Pro X82310281B1S1 New Carbon 44mm Quartz United States of America, Florida, Miami
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Breitling Endurance Pro
$3,100
+ $100 for shipping
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Rolex Sky-Dweller 326934 Unworn Steel 42mm Automatic United States of America, California, Los Angeles
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Rolex 326934 Sky Dweller Blue Dial Stainless Steel Jubilee...
$32,888
+ $200 for shipping
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Patek Philippe Travel Time 7234R-001 Unworn Rose gold 37mm Automatic United States of America, New York, New York
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Patek Philippe Complications Calatrava Pilot Travel Time Rose...
$48,495
Free shipping
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Rolex Datejust 31 278241 New Gold/Steel 31mm Automatic United States of America, Florida, Miami
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Rolex Datejust 31mm / NEW 2020 /Brown Dial /10 Diamonds...
$12,500
+ $99 for shipping
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Rolex Sky-Dweller 326934 New Steel 42mm Automatic United States of America, New Jersey, Totowa
Rolex Sky-Dweller 326934 Black dial Jubilee 2021
$26,499
+ $199 for shipping
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Rolex Daytona 116506 Unworn Platinum 40mm Automatic United States of America, Florida, Hollywood
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Rolex Daytona 40mm Platinum Baguette Ice Blue Diamond Dial...
$157,500
+ $99 for shipping
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Omega Speedmaster Professional Moonwatch 310.30.42.50.01.002 New Steel 42mm Manual winding United States of America, California, Los Angeles
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Omega 2021 Speedmaster Moonwatch Sapphire Co-Axial Box/Papers/...
$7,199
+ $200 for shipping
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Rolex Milgauss 116400GV New Steel 40mm Automatic United States of America, New York, NY
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Rolex Milgauss 116400GV-0001 Oyster Bracelet 2021 Warranty
$12,377
+ $170 for shipping
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4.93 (403)
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Rolex Datejust 41 126331 New Steel 41mm Automatic United States of America, New York, New York
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Rolex Datejust 126331 Stainless Steel & 18K Rose Gold Men's...
$17,999
+ $100 for shipping
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Glashütte Original PanoMaticInverse 1-91-02-01-05-30 New Red gold 42mm Automatic United States of America, Florida, Miami
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Glashütte Original PanoMaticInverse
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+ $100 for shipping
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Rolex Submariner (No Date) 124060 New Steel 41mm Automatic United States of America, California, Los Angeles
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$14,200
+ $200 for shipping
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Patek Philippe Chronograph 7150/250R-001 Unworn Rose gold 38mm Manual winding United States of America, New York, New York
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Patek Philippe Complications Rose Gold Diamond Bezel Silver...
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Rolex Explorer II 226570 New Steel 42mm Automatic United States of America, Illinois, Springfield
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Rolex Explorer II 2021 BNIB
$14,200
+ $500 for shipping
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Rolex Submariner Date 126613lb New Gold/Steel 41mm Automatic United States of America, New Jersey, Totowa
Rolex Submariner Date 126613LB 2021 Blue Dial Partial Stickers
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+ $199 for shipping
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Omega Seamaster Diver 300 M 210.30.44.51.03.001 New Steel 44mm Automatic United States of America, Florida, Hollywood
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Omega Seamaster Diver Blue 300M Co-Axial Master Chronometer...
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+ $99 for shipping
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Rolex Day-Date 36 128238 New Yellow gold 36mm Automatic United States of America, California, Los Angeles
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Rolex 2021 Day Date 36 Dark Gray Diamond/Baguette Box/Papers/Card
$44,999
+ $200 for shipping
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Jacob & Co. New Titanium 44mm Manual winding United States of America, New York, NYC
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Rolex Sky-Dweller 326934 New Gold/Steel 42mm Automatic United States of America, New York, Smithtown
Rolex NEW NOV 2021 Rolex Sky-Dweller Steel Oyster Blue 18K...
$31,993
+ $299 for shipping
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Bell & Ross BR 05 BR05A-BLU-ST/SST New Steel 40mm Automatic United States of America, Florida, Miami
Bell & Ross BR 05 Blue Steel
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+ $100 for shipping
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Rolex Day-Date 40 228238 New Yellow gold 40mmmm Automatic United States of America, California, Los Angeles
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Rolex 228238 Day-Date Black Baguette Diamond dial Yellow Gold...
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Patek Philippe Travel Time 5524R-001 Unworn Rose gold 42mm Automatic United States of America, New York, New York
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Cartier Santos Dumont W2SA0025 Unworn Gold/Steel Manual winding United States of America, New York, New York
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+ $99 for shipping
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Rolex Submariner Date 116610LV New Steel 40mm Automatic United States of America, New Jersey, Totowa
Rolex Submariner "Hulk" FULL STICKERS OPEN CARD 116610LV
$43,000
+ $199 for shipping
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Audemars Piguet Royal Oak Chronograph 26331OR.OO.D315CR.01 Unworn Rose gold 41mm Automatic United States of America, Florida, Hollywood
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Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.


Do you have any questions?

Our support team would be happy to help.