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Breitling Superocean Heritage AB2030161C1A1 New Steel 44mm Automatic United States of America, Iowa, Des Moines
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Breitling Superocean Héritage II B20 44mm AB2030161C1A1
$4,000
+ $99 for shipping
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4.94 (1,619)
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Rolex Daytona 16520 Very good Steel 40mm Automatic
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Rolex Daytona WHITE PORCELAIN DIAL SERIAL R 699 XXX, ref. 16520
$202,012
+ $173 for shipping
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4.88 (219)
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Patek Philippe Aquanaut 5968A-001 Very good Steel 42mm Automatic United States of America, New York, New York
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Patek Philippe Aquanaut Stainless Steel Chronograph Black...
$190,899
Free shipping
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4.94 (268)
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Rolex Datejust 41 126300-0014 Very good Steel 41mm Automatic United States of America, New York, New York
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Rolex Datejust 41mm Wimbledon Dial Oyster Bracelet 126300...
$11,775
+ $500 for shipping
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4.98 (671)
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IWC Portuguese Automatic IW500101 Very good Rose gold 42mm Automatic United States of America, Florida, Miami
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IWC Portuguese Automatic 7 Days
$14,700
+ $100 for shipping
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4.94 (200)
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Rolex Datejust 41 126331 Unworn Gold/Steel 41mm Automatic United States of America, Florida, Pembroke pines
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Rolex Datejust 41mm wimbeldon jubliee
$16,250
+ $99 for shipping
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Breguet Marine 5837BR/92/5ZU Unworn Rose gold 42mm Manual winding United States of America, Florida, Tavernier
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Breguet Marine Tourbillon
$69,990
+ $150 for shipping
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4.87 (22)
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Breitling Avenger A17318101B1A1 New Steel 43mm Automatic United States of America, Florida, Boca Raton
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Breitling Avenger Automatic 43mm Black Dial Stainless Steel...
$2,775
+ $199 for shipping
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4.89 (99)
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Rolex Datejust 36 126234 New Steel 36mm Automatic United States of America, Florida, Orlando
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Rolex 2021 Datejust 36 White Roman Dial Oyster NEW 126234...
$10,975
+ $129 for shipping
Professional dealer
4.99 (543)
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Audemars Piguet Royal Oak Chronograph 26320ST.OO.1220ST.03 Very good Steel 41mm Automatic United States of America, Florida, Hollywood
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Audemars Piguet Royal Oak Chronograph 41mm Blue Dial Stainless...
$68,500
+ $99 for shipping
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4.97 (42)
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Audemars Piguet Royal Oak Selfwinding 15450ST.OO.1256ST.01 New Steel 37mm Automatic United States of America, California, Los Angeles
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Audemars Piguet 2021 Royal Oak 37mm White/Silver Dial Box/Pape...
$39,999
+ $200 for shipping
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4.97 (199)
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Vacheron Constantin Overseas Chronograph 49150 Very good Steel 42mm Automatic United States of America, New York, New York
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Vacheron Constantin Overseas 49150 Mens Watch
$19,999
+ $100 for shipping
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4.78 (335)
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IWC Pilot Chronograph IW3706 Fair Steel 39mm Automatic
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IWC Fliegerchronograph 39mm Automatic Pilot Day Date
$3,185
+ $198 for shipping
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4.97 (11)
CA
Omega Museum 5702.50.02 Very good Steel 37.5mm Manual winding United States of America, Florida, Miami
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Omega Museum Collection Officers 1945
$5,900
+ $100 for shipping
Professional dealer
4.94 (200)
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Rolex Sky-Dweller 326934 Unworn Steel 42mm Automatic United States of America, Texas, Austin
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Rolex : Sky-Dweller : 326934 : Stainless Steel : blue dial
$31,150
+ $150 for shipping
Professional dealer
4.92 (543)
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Rolex Submariner Date 126610lv New Steel 41mm Automatic United States of America, Florida, Miami
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Rolex Submariner Date /Kermint/NEW 2021 / 126610lv
$20,480
+ $99 for shipping
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4.97 (142)
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Rolex Day-Date 40 228235 New Rose gold 40mm Automatic United States of America, California, Los Angeles
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Rolex 228235 Rose Gold Day-Date Olive Green Roman Dial 40MM
$79,888
+ $200 for shipping
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4.84 (106)
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Rolex Datejust 41 126334 New Steel 41mm Automatic United States of America, Florida, Orlando
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Rolex 2021 Datejust 41 White Roman Dial Oyster NEW 126334...
$12,745
+ $129 for shipping
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4.99 (543)
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Rolex Daytona 116506 Unworn Platinum 40mm Automatic United States of America, Florida, Hollywood
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Rolex Daytona 40mm Platinum Baguette Ice Blue Diamond Dial...
$157,500
+ $99 for shipping
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4.97 (42)
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Vacheron Constantin Fiftysix 4000E/000A-B548 New Steel 40mm Automatic United States of America, California, Los Angeles
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Vacheron Constantin 2021 Fiftysix Complete Calendar Blue Dial...
$23,999
+ $200 for shipping
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4.97 (199)
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Rolex Day-Date 36 18038 Very good Yellow gold 36mm Automatic United States of America, New York, New York
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Rolex Day Date 18038 President Diamond Dial Men's Watch
$16,699
+ $100 for shipping
Professional dealer
4.78 (335)
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Ulysse Nardin Marine Chronometer Manufacture 1183-126-3/42 Very good Steel 43mm Automatic
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Ulysse Nardin 43mm Marine Chronometer Manufacture Automatic
$4,777
+ $198 for shipping
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4.97 (11)
CA
Blancpain 4276-3442A-55B Very good Platinum 42mm Automatic United States of America, Florida, Miami
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Blancpain Le Brasssus Quantieme Perpetuel GMT
$29,000
+ $100 for shipping
Professional dealer
4.94 (200)
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Audemars Piguet Royal Oak Chronograph 26331ST.OO.1220ST.02 New Steel 41mm Automatic United States of America, Illinois, Springfield
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Audemars Piguet Royal Oak Chronograph NEW 2021 STICKERS
$60,000
+ $500 for shipping
Professional dealer
4.80 (139)
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Rolex Datejust 41 126300 New Steel 41mm Automatic United States of America, New York, West Hempstead
Rolex Datejust 41 126300 Blue Index Jubilee Smooth Bezel 2021
$11,799
+ $99 for shipping
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Rolex Day-Date 36 128235 New Rose gold 36mm Automatic United States of America, Florida, Miami
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Rolex Day-Date 36mm / NEW 2021 /Eisenkiesel/ Rose GOLD/128235
$55,000
+ $99 for shipping
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4.97 (142)
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Rolex Day-Date 40 228238 Unworn Yellow gold 40mm Automatic United States of America, California, Los Angeles
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Rolex 228238 Day-Date 40 Yellow Gold President Champagne Roman...
$48,300
+ $200 for shipping
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4.84 (106)
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Rolex GMT-Master II 126710BLRO New Steel 40mm Automatic United States of America, Florida, Hollywood
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Rolex GMT-Master II Pepsi 40mm Stainless Steel Jubilee...
$26,000
+ $99 for shipping
Professional dealer
4.97 (42)
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Patek Philippe Aquanaut 5167A-001 Very good Steel 40mm Automatic United States of America, California, Los Angeles
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Patek Philippe 2021 Aquanaut Stainless Steel & Rubber Box/Pape...
$72,499
+ $200 for shipping
Professional dealer
4.97 (199)
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Rolex Explorer 214270 Very good Steel 39mm Automatic United States of America, New York, New York
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Rolex Explorer 214270 Dial Men's Watch
$8,699
+ $100 for shipping
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4.78 (335)
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Omega Speedmaster Professional Moonwatch 311.30.42.30.01.005 Very good Steel 42mm Manual winding United States of America, California, Pasadena
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Omega Speedmaster Professional Moonwatch
$5,150
+ $150 for shipping
Professional dealer
4.95 (81)
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Vacheron Constantin Historiques 47300/000J-9065 Very good Yellow gold Automatic United States of America, Florida, Aventura
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Vacheron Constantin Historique Toledo 1952
$18,500
+ $100 for shipping
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4.94 (200)
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Rolex Submariner Date 126610LN New Steel 41mm Automatic United States of America, Illinois, Springfield
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Rolex Submariner Date 41mm
$16,199
+ $500 for shipping
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4.80 (139)
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Rolex Submariner Date 16610 Good Steel 40mm Automatic United States of America, New York, West Hempstead
Rolex Submariner Date Black Circa 2004
$11,099
+ $99 for shipping
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IWC Pilot Chronograph IW371701 Very good Steel 42mm Automatic United States of America, California, Newport Beach, Orange County, CA
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IWC Chronograph
$3,895
+ $145 for shipping
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4.91 (62)
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Rolex Sky-Dweller 326934 Unworn Steel 42mm Automatic United States of America, California, Los Angeles
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Rolex 326934 Sky Dweller Blue Dial Stainless Steel Jubilee...
$32,888
+ $200 for shipping
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4.84 (106)
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Audemars Piguet Royal Oak Chronograph 26331OR.OO.D315CR.01 Unworn Rose gold 41mm Automatic United States of America, Florida, Hollywood
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Audemars Piguet Royal Oak Chrono 41mm 18k Rose Gold Blue Dial
$89,999
+ $99 for shipping
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4.97 (42)
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Patek Philippe Nautilus 5712R-001 Very good Rose gold 40mm Automatic United States of America, California, Los Angeles
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Patek Philippe Nautilus Moon Phase Rose Gold Box/Papers 5712R
$124,999
+ $200 for shipping
Professional dealer
4.97 (199)
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Rolex Explorer II 16570 Very good Steel 40mm Automatic United States of America, New York, New York
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Rolex Explorer II 16570 Men's Watch Box Papers
$9,499
+ $100 for shipping
Professional dealer
4.78 (335)
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Rolex Daytona 116518 Unworn Yellow gold 40mm Automatic United States of America, California, Pasadena
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Rolex UNWORN Daytona — Tahitian Pearl Dial — Box and Papers —...
$46,000
+ $150 for shipping
Professional dealer
4.95 (81)
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Ulysse Nardin GMT +/- Perpetual 329-80 Very good Platinum 40mm Automatic United States of America, Florida, Miami
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Ulysse Nardin GMT Perpetual
$19,800
+ $100 for shipping
Professional dealer
4.94 (200)
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Rolex Submariner (No Date) 124060-0001 New Steel 41mm Automatic United States of America, Illinois, Springfield
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Rolex Submariner No Date 41mm 2021
$14,199
+ $500 for shipping
Professional dealer
4.80 (139)
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Rolex Day-Date 36 118238 Very good Yellow gold 36mm Automatic United States of America, New York, West Hempstead
Rolex Day-Date 18238 President Diamond Dial Circa 1989
$18,599
+ $99 for shipping
Professional dealer
US
Rolex Datejust 36 1601 Good Steel 36mm Automatic United States of America, California, Newport Beach, Orange County, CA
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Rolex Vintage Datejust Silver Dial 36mm Ref 1601
$4,995
+ $145 for shipping
Professional dealer
4.91 (62)
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Breitling Chronomat Evolution A1335611/F517 Very good Steel Automatic United States of America, Virginia, Manassas
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Breitling Chronomat 44 B&P with 2yr Breitling warranty A13356
$3,495
+ $11,562 for shipping
Professional dealer
5.00 (4)
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Patek Philippe Calatrava 5123R-001 New Rose gold 38mm Manual winding United States of America, Florida, Hollywood
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Patek Philippe Calatrava 38mm 18K Rose Gold 5123R
$19,950
+ $99 for shipping
Professional dealer
4.97 (42)
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Rolex Datejust 41 126334 New Steel 41mm Automatic United States of America, California, Los Angeles
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Rolex 2021 Datejust 41 White Index Fluted Jubilee New Card/Box...
$13,199
+ $200 for shipping
Professional dealer
4.97 (199)
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Rolex Datejust 36 16233 Very good Steel 36mm Automatic United States of America, New York, New York
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Rolex Datejust 16233 Mens Watch
$6,899
+ $100 for shipping
Professional dealer
4.78 (335)
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Rolex Daytona 116520 Very good Steel 40mm Automatic United States of America, California, Pasadena
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Rolex MINT Daytona serviced by Rolex Beverly Hills October 2021
$29,000
+ $150 for shipping
Professional dealer
4.95 (81)
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Breitling Endurance Pro X82310281B1S1 New Carbon 44mm Quartz United States of America, Florida, Miami
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Breitling Endurance Pro
$3,100
+ $100 for shipping
Professional dealer
4.94 (200)
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Rolex Submariner (No Date) 124060 New Steel 41mm Automatic United States of America, California, Los Angeles
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Rolex 124060 Submariner NO DATE Stainless Steel Automatic New...
$14,200
+ $200 for shipping
Professional dealer
4.84 (106)
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Rolex GMT-Master II 116710BLNR Very good Steel 40mm Automatic United States of America, New York, West Hempstead
Rolex GMT-Master II "Batman" Pre-owned 2019
$17,999
+ $99 for shipping
Professional dealer
US
Omega Seamaster Planet Ocean 215.30.44.21.01.001 Very good Steel 43.5mm Automatic United States of America, California, Newport Beach, Orange County, CA
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Omega Seamaster Planet Ocean 600M 43.5mm
$4,595
+ $145 for shipping
Professional dealer
4.91 (62)
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Parmigiani Fleurier Toric PFC423-1600201-HA1241 Very good Rose gold 42mm Automatic United States of America, Texas, Austin
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Parmigiani Fleurier : Toric Chronometre Grand : PFC423-1600201...
$15,950
+ $150 for shipping
Professional dealer
4.92 (543)
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Omega Speedmaster Professional Moonwatch 310.30.42.50.01.001 New Steel 42mm Manual winding United States of America, Florida, Hollywood
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Omega Speedmaster Moonwatch Hesalite Stainless Steel 2021 New...
$5,995
+ $99 for shipping
Professional dealer
4.97 (42)
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Rolex Lady-Datejust 279174 New Steel 28mm Automatic United States of America, California, Los Angeles
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Rolex Lady-Datejust 28 Grey Index Fluted Jubilee New Card/Box/...
$9,749
+ $200 for shipping
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4.97 (199)
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Rolex Lady-Datejust 69173 Very good Steel 26mm Automatic United States of America, New York, New York
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Rolex Datejust 69173 Diamond Dial Ladies Watch
$5,599
+ $100 for shipping
Professional dealer
4.78 (335)
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IWC Portuguese Chronograph IW371401 Very good Steel 41mm Automatic United States of America, California, Pasadena
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IWC Portuguese 41mm Chronograph with Box and Papers
$5,150
+ $150 for shipping
Professional dealer
4.95 (81)
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Hublot King Power 771.CI.1170.RX Very good Ceramic 48mm Automatic United States of America, Florida, Miami
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Hublot King Power Unico Gmt
$14,800
+ $100 for shipping
Professional dealer
4.94 (200)
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Rolex Day-Date 40 228238 New Yellow gold 40mmmm Automatic United States of America, California, Los Angeles
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Rolex 228238 Day-Date Black Baguette Diamond dial Yellow Gold...
$55,500
+ $200 for shipping
Professional dealer
4.84 (106)
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Rolex Day-Date 36 18239 Very good White gold 36mm Automatic United States of America, New York, West Hempstead
Rolex Day-Date 18239 18K White Gold Diamond Dial Circa 1995
$18,049
+ $99 for shipping
Professional dealer
US
Omega Speedmaster '57 331.10.42.51.01.002 Very good Steel 41.5mm Automatic United States of America, California, Newport Beach, Orange County, CA
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Omega Speedmaster '57 Chronograph
$5,695
+ $145 for shipping
Professional dealer
4.91 (62)
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Patek Philippe Gondolo 5100G-001 Very good White gold 34mm Manual winding United States of America, Texas, Austin
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Patek Philippe : Gondolo Millenium Limited Edition : 5100G-001...
$49,300
+ $150 for shipping
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4.92 (543)
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Rolex Sky-Dweller 326939 Very good White gold 42mm Automatic United States of America, Florida, Hollywood
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Rolex Sky-Dweller 42MM White Gold Black Dial 326939
$47,450
+ $99 for shipping
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4.97 (42)
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Swiss Watches: World-Renowned Timepieces

Swiss watches are synonymous with precision and luxury. The most well-known names in the business, with few exceptions, all hail from this Alpine country. Rolex, Omega, IWC, and Breitling all represent tradition and high quality.


Everything to Know About Swiss Watches in This Article

  • Buying advice for Swiss-made watches
  • Watches in different price ranges
  • Manufacturers, collections, and models
  • History of the Swiss watch industry

Which Swiss Watch Should I Buy?

If you want to buy a Swiss watch, you have a wide range of options. The right way to find out which watch is best for you is to ask yourself the following question: How much do I want to spend?

A new, brand-name Swiss watch with a mechanical movement can cost as little as 1,000 euros. You can find watches from manufacturers such as Chronoswiss, Maurice Lacroix, Oris, and Raymond Weil in this price range. Some series from these manufacturers are more expensive, however. For example, Raymond Weil's Nabucco chronograph costs around 3,000 euros new with a titanium case. TAG Heuer and Tissot also have a large selection of watches available for less than 5,000 euros.

Rolex and Omega are probably the most well-known representatives of Swiss luxury watches. The legendary Omega Speedmaster Professional is available in many different variations for less than 5,000 euros. The version closest to the original Moonwatch chronograph, which you can find under reference number 311.30.42.30.01.005, costs around 3,500 euros and has a stainless steel case. The material certainly influences the price, as cases made of precious metals are much more expensive than those made of stainless steel.

An Omega diving watch from the Seamaster collection with a gold case costs around 15,000 euros. The Rolex Submariner without a date display and a stainless steel case costs around 6,500 euros new. You should be prepared to spend at least 23,000 euros for a yellow gold Submariner, and 25,000 euros for a Rolex Daytona.

Patek Philippe's Nautilus is one of the most sought-after and expensive stainless steel sports watches from Switzerland. Without any complications, the women's version costs 20,000 euros, and the men's 25,000 euros. With a white gold or platinum case, the price jumps to 140,000 euros. The Calatrava, also from Patek Philippe, is the definition of a classic, elegant dress watch. New, the most popular version costs around 15,000 euros.

If you decide to go with a watch from Breguet or Blancpain, expect prices over 100,000 euros. Cases made of precious metals, diamond-set cases and straps, and intricate complications such a tourbillon increase the value of such watches. The newcomer Hublot also has some watches in this price range. The futuristic MP-05 LaFerrari watch usually costs 200,000 euros. The version with a sapphire glass case is over double the price, costing more than 400,000 euros.


Watches: Iconic Exports

Watches are a defining part of Switzerland's cultural image. They're more iconic than the banks and the cheese; only chocolate ranked "more Swiss" than watches according to a survey of participants from 15 different countries.

About 30 million watches leave the production halls of this little Alpine country every year. The variety amongst these watches is impressive. They range from traditional gold watches with complications such as a:

  • Moon phase display
  • Perpetual calendar
  • Minute repeater
  • Double chronograph

to diving and pilot's watches. Some of the Swiss companies even produce high-tech smartwatches. Many of these watches function as status symbols, ignoring their actual intended functions. Many diving watches from the Seamaster and Submariner collections will never go underwater, and only a small number of the pilot's watches sold by IWC or Breitling are actually worn in the cockpit. These watches work equally well as a tool watch or a luxury lifestyle object.

There are also mass market affordable watches, such as the famous quartz-powered Swatch with its bright and colorful plastic case. There are now mechanical versions with a simple 51-piece movement. The typical Swatch looks somewhat cheap and is not taken seriously by many watch fans, but certain models have sold at high prices as vintage watches. Furthermore, the Swatch is significantly responsible for helping the Swiss watch industry survive the Quartz Crisis of the 1970s and 80s. The Swatch watch, trendy and colorful, broke Swiss watches out of their conservative, stuffy image and attracted a new target audience. Above all, young people were attracted to this bright and simple watch.

However, luxury watches are what people think of when they think of Swiss watches. Switzerland leads the world in watch exports if you don't rank by number of timepieces. While only about 2% of watches sold worldwide come from Switzerland, they are worth 60% of the total value.

Many well-known brands with long watchmaking traditions belong to the Swatch Group (market share: 18%) or to luxury goods concerns like Richemont (market share: 16%) or Moët Hennessy Louis Vuitton (LVMH, market share: 5%). Rolex is the largest independent Swiss luxury watch manufacturer (market share: 12%). Their independent status greatly contributes to their outstanding reputation.


Overview of the Most Important Swiss Luxury Watch Manufacturers

Manufacturer Founding year Location of headquarters Parent group
Audemars Piguet 1875 Le Brassus Independent
Blancpain 1735 Le Brassus Swatch Group
Breguet 1775 L'Abbaye Swatch Group
Breitling 1884 Grenchen Independent
Chopard 1860 Geneva Independent
Hublot 1980 Nyon LVMH
IWC 1868 Schaffhausen Richemont
Jaeger-LeCoultre 1833 Le Sentier Richemont
Longines 1832 Saint-Imier Swatch Group
Omega 1848 Biel/Bienne Swatch Group
Patek Philippe 1851 Geneva Independent
Rolex 1905 Geneva Independent
TAG Heuer 1860 La Chaux-de-Fonds LVMH
Vacheron Constantin 1755 Plan-les-Ouates Richemont
Zenith 1865 Le Locle LVMH

Rolex

Rolex is number one amongst the large manufacturers. The Geneva-based manufacturer has been in business since 1905. Rolex produces some of the most famous and beloved watch models in the world, such as the Submariner, Daytona, and Datejust.

The Submariner is the definition of a diving watch, the Daytona is one of the most famous chronographs, and the Datejust embodies elegance. Rolex's pilot's watch is the Air King, and their GMT Master II displays a second time zone. With the invention of the perpetual rotor, Rolex significantly contributed to the breakthrough of the automatic watch in the 1930s. Every year, the manufacturer sells around 800,000 watches featuring their iconic five-point crown. Rolex doesn't publish any official sales numbers. However, since Rolex has their watches certified by the Official Swiss Chronometer Testing Institute (COSC), we can calculate how many Rolex watches are produced based on the COSC's publications.


Omega

The most famous man to wear a Rolex is undoubtedly James Bond. He completes many of his missions with a Submariner on his wrist. However, the British secret agent switched to Omega, a member of the Swatch Group, in 1995. Omega plays a central role in the Swatch Group's company strategy, as they see the brand as a strong competitor for Rolex. Rolex isn't the only manufacturer with legendary watch models; Omega has their own to be proud of. The Seamaster is a diving watch collection that's been in production since 1948. The famous French oceanographer Jacques Cousteau wore a Seamaster. Another iconic Omega watch is the Speedmaster Professional. "Speedy," as it's nicknamed by fans, was the official NASA watch on the Apollo missions, making it the first watch on the Moon in 1969. The so-called Moonwatch is available today, almost unchanged from the original version, but now features a modern Co-Axial caliber and comes in many special limited editions. There's also the De Ville series, which showcases Omega's classic side.


International Watch Company (IWC)

IWC, based in Schaffhausen, also offers elegant Swiss watches, such as the Portugieser. They're even more famous for their pilot's watches, though; their Big Pilot watch and the Mark series are considered excellent pilot's watches. The Mark 11 was the official service watch of Royal Air Force pilots for decades.


Breitling

Breitling is a strong competitor for IWC in the realm of pilot's watches. Breitling's Navitimer is considered one of the most important pilot's watches. The watch, which was introduced in 1952, has a special slide rule function. It has two logarithmic scales on the dial which you can turn to perform various calculations, such as distance and fuel consumption. Breitling also offers powerful diving watches with their Superocean series and some versions of the Avenger. Rolex, Omega, IWC, and Breitling are all considered to be on the same level, thus Breitling also has a conservative, elegant line as well, the Transocean. Besides mechanical timepieces, Breitling also offers quartz watches with refined technology, such as the Emergency with an integrated distress beacon.


Patek Philippe

One rung higher on the luxury watch ladder is Patek Philippe. It's clear from the start that this manufacturer is a bit different: Most of their cases are made of solid gold. In the Swiss watch industry, steel cases are used around 50% of the time. Precious metals like gold and platinum are only used around 2% of the time. Patek's Calatrava collection is a symbol of the company and the epitome of a stylish dress watch. This watch collection debuted in 1932 and was inspired by the Bauhaus art movement. Patek Philippe's Nautilus also has a special position in their portfolio. It's a stainless steel sports watch waterproof to 120 m (12 bar) – all unusual qualities for a Patek watch. The company has a long history of watchmaking. The independent family business has existed under this name since 1851. Until 2009, Patek Philippe used the Geneva Seal as a symbol of high Swiss quality. Now, the company uses their own seal with even stricter standards.


Blancpain, Breguet, Jaeger-LeCoultre

Blancpain and Breguet have been in business even longer. Today, they're both members of the Swatch Group. Abraham-Louis Breguet founded his company in 1775. He's responsible for countless important watchmaking inventions, such as the tourbillon. Blancpain has been around since 1735. Their most famous series is the Fifty Fathoms diving watch. Brands such as Patek Philippe, Breguet, and Blancpain, are representative of the conservative values of the Swiss watch industry. This applies to Jaeger-LeCoultre as well. This manufacturer has been producing high-quality watches since 1833. Their Reverso is one of the most popular rectangular watches.


Hublot

Hublot takes an entirely different approach. This relatively new manufacturer plays the role of the rebel most excellently. One distinctive Hublot feature is their unusual, square-edged porthole design, which occasionally borders on the bizarre. Legibility isn't Hublot's main concern. Instead, they show a preference for the use of unusual materials such as ceramic or titanium. With their patented Magic Gold alloy, Hublot broke new ground. Magic Gold is an incredibly scratch-resistant alloy composed of gold and ceramic. Magic Gold comes quite close to the ideal, everlasting case material. Hublot was founded in 1980. In 2005, under new leadership, they introduced the Big Bang series. The Big Bang caused a sharp increase in sales, catapulting this Genevan manufacturer into the same league as other well-known Swiss brands. The somewhat calmer Hublot alternative to the Big Bang is the Classic Fusion.


Audemars Piguet

Hublot is not without precedent. Audemars Piguet's Royal Oak, introduced in 1972, as well as their Royal Oak Offshore, inspired Hublot's designs. The wide bezel with visible screws was directly influenced by the Royal Oak.


TAG Heuer

When it comes to TAG Heuer, it's all about timing. They patented their first stopwatch mechanism in 1882. TAG Heuer has dedicated themselves to the art of racing ever since – it's not a coincidence that their most well-known series is called the Carrera. Even the rectangularMonaco is a legend amongst racing watches. The actor Steve McQueen wore a Monaco in the film Le Mans.


Tissot

Watches from TAG Heuer are in a moderate price range. This applies to Tissot as well. Aside from classic mechanical watches, Tissot offers modern quartz watches as well. The T-Touch Expert Solar is solar powered. It's a multi-function watch with background lighting, a second time zone display, chronograph function, timer, alarm, compass, barometer function, and many other extras. The watch has a titanium case and is waterproof to 100 m (10 bar). The T-Touch Expert Solar has features that only an electric-powered watch can offer. Such an array of functions is impossible for a mechanical watch, especially one that costs less than 1,000 euros.

Other manufacturers also combine Swiss quality with moderate prices, such as Longines, Raymond Weil, or Maurice Lacroix. These companies often use calibers from the world's largest ébauche manufacturer, ETA SA Manufacture Horlogère Suisse, which is also based in Switzerland. The Swiss company Sellita also offers movements that can be found in the watches of many famous manufacturers. Only a few brands produce their own calibers, such as Rolex and Patek Philippe. !Zenith has some of the most important automatic chronograph movements in watch history. The fast-paced El Primero caused a stir when it was released in 1969; it even had a watch named after it.


Top 10 Swiss Luxury Watch Manufacturers According to Production Numbers

Manufacturer Number of watches produced per year
Rolex 800,000
Omega 700,000
Breitling 170,000
IWC 100,000
Chopard 80,000
Jaeger-LeCoultre 75,000
Patek Philippe 60,000
Hublot 40,000
Audemars Piguet 37,000
Zenith 35,000

Post-Quartz Crisis Revival

The Swiss watch industry began in the 18th century. Up until the second half of the 19th century, Switzerland was considered a place where it was easy to produce watches affordably. IWC, with roots in the United States, based their business model on this concept.

After many successful years, the industry suffered in the 1970s and 80s during the Quartz Crisis. Cheap, mass-produced quartz watches produced in Asia endangered traditional Swiss production. Some manufacturers disappeared forever and many workers lost their jobs. Yet surprisingly, Swiss watches later experienced a renaissance which has lasted to this day. The fascination with the technical genius that goes into mechanical watches enthralls watch lovers all over the world. Many manufacturers with longer histories are no longer independent, however. Merging with a large concern, such as the Swatch Group, Richemont, or LVMH, saved many of these manufacturers from going under.

Unexpected competition has popped up since then. The German town of Glashütte was trapped behind the Iron Curtain in East Germany until 1990. Watches have been produced in Glashütte since the mid-19th century, but they were far from being luxury watches when Germany was divided. Now, other manufacturers such as A. Lange & Söhne and Glashütte Original have established themselves in Glashütte, making Glashütte watches true competition for Swiss manufacturers.


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